Magnum Mini Launch!

Hey awesomesauces!

Thick, yummy, gooey Belgian Chocolate ice-cream, covered in almonds. YUM. Sounds REALLY good right?

That’s exactly what I got to experience with my girls at the Magnum Mini Launch held at Publika recently! Thank you Butterfly Project for the kind invite! The launch was to introduce their latest addition to the Magnum family, the new Magnum Mini Classic in 3 chocolaty flavours, Magnum Mini Classic, Magnum Mini Almond and Magnum Mini Chocolate Brownie.

The new Magnum Mini is all about experiencing indulgent pleasures,  minus the guilt, since they come in a cute mini size, perfect for any time of the day!  Also, its always good to balance the all hard work we do and reward ourselves with simple treats! The celebration was such hit, with many local personalities in the guest list. Among the people we got to meet was Jonathan Putra, Atilia, Nadia Heng and a whole long list more! 

Magnum Mini!

Magnum Mini!

Now you’ll be seeing some really nice pictures for this post, but they are ALL not mine. 😦
Guess what this smarty pants did? I went to the launch right after work, and I forgot to bring my camera in my haste! Granted my current camera isn’t a DSLR or anything, but my phone camera sucks. So all the pictures in this post belong to the awesome Kay Silva, from Do check her blog out okay!

I went for the launch with Kay and the launch was supposed to start at 7 plus, and supposedly there was going to be a performance by Altimet  for the opening act, so I really didn’t wanna be late to see him perform! When we got there, the activities were already in full swing! The manicure corner looked like a roaring success judging from the amount of girls lining up, the dessert corner looked simply sinful, and everyone had a Magnum ice cream in their hand, since they were giving free ice creams for all the attendees! Have a look at these sinful desserts!  I tasted a bit of everything, and the desserts tasted amazing, but I felt super guilty afterwards!



After stuffing myself full of desserts, I had the opportunity to get a quick manicure done! Look at the Magnum pillow, its too cute! *I should’ve brought one back* And that nail polish you see, that was the colour I picked for my manicure! A beautiful reddish brown colour with shimmers to match the festivities!

And the queue for the manicure was very VERY long =D


Kahmon, Swee San, Ayue and me!



Remember I told you there were free ice creams? Swee San seems to be enjoying them! 


They also had a 3D Chocolate Signature Corner where we could decorate our complimentary chocolates with our names, or anything you could think of really. I just wrote my name, zero art skills, remember? 


Since Swee San was the pro at anything food related, ohh reminder, check her blog out too, she’s got such talent in the kitchen! *Link below* I got her to teach me some tips and techniques on how to not mess up my “artwork”. I didn’t do too bad, did I?


All these fun activities were in line with the main message from the Magnum Mini campaign, which is to encourage Malaysians to reward themselves with s personal mini moment and Magnum Mini is all about having a mini moment indulgence whenever you want. Sounds like a perfect plan to me! 

The main highlight of the day was when all the local personalities known as Pleasure Icons unveiled their personal Magnum Mini Moment! We had Joyce Wong, Vivy Yusof, Debbie Goh, Carmen Soo, ELaine Daly, Xandria Ooi, Jonathan Putra, Atilia, and Nadia Heng on the stage with their special Magnum Mini moment!

And the best part of the day was actually yet to come! Magnum brought to us their Magnum Mini House of Pleasure where we could experience reality projections of the celebs Magnum Mini moments! Its basically where we got to take pictures with the celebs who were enjoying their Magnum Mini moment, but they are projections from the TV. See the pics we took! 

This is the Magnum Mini House of pleasure!


Pictures with Atilia, Elaine Daly, Jonathan Putra!


We managed to capture some poses with Nadia Heng, Joyce fom Kinky Blue Fairy and even Xandria Ooi! 


And yes,  we have random camera shots from the event as well!



All the guests got to bring home free ice creams, and Magnum provided us with the cooler cases in the goodie bags. How thoughtful,  but alas, when we got went to get ours, NO MORE ICE CREAM. The horror! Hence this sad and disappointed pose.


And another thing in the goodie bag was a sweet smelling, chocolaty scented candle! My room smells like chocolates now! I’m in love ❤


Now I know you guys would definitely wanna experience your own Magnum Mini moment, so head out to Publika because the Magnum Mini House of Pleasure is still open to the public until the 3rd of November! And don’t forget to head to your nearest supermarket for your own Magnum Mini!  The Magnum Mini with Belgian Chocolate is available in 3 flavours and retails for RM12.90 for a multi pack of 6, available all all leading supermarkets, hypermarkets,petrol marts and convenience stores.

  • Magnum Mini Classic : Smooth creamy vanilla ice cream covered in a layer of thick cracking Belgian Chocolate.
  • Magnum Mini Almond : Smooth creamy vanilla ice cream  covered in a layer of thick cracking Belgian Chocolate and crunchy almond pieces.
  • Magnum Mini Chocolate Brownie : Smooth creamy brownie flavoured ice cream coated in thick cracking Belgian Chocolate and chunky cashew nut pieces.

My personal favourite is the classic one, just simple and tasty.
And do check out what is humming in the Butterfly Nest:

And do check out Magnum’s FB page for more info and latest updates:
And check out Swee San’s blog here:



3 thoughts on “Magnum Mini Launch!

  1. Pingback: At the House of the Minis |

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